I. Executive Summary:
A. Overview
B. Success Factors
C. Financial Highlights
II. Organization Overview:
A.Who is [Organization Name]?
B. [Organization Name]’s History
C. [Organization Name]’s Services
III. Market Analysis:
A. Market Statistics & Trends
IV. Customer Analysis
V. Competitive Analysis:
A. Direct & Indirect Competitors
B. Competitive Advantage/Differentiation
VI. Marketing Plan:
A. The [Organization Name] Brand
B. Promotions Strategy
VII. Operations Plan:
A. Functional Roles
B. Milestones
VIII. Management Team:
A. Management Team Members
B. Hiring Plan
IX. Financial Plan:
A. Revenue and Cost Drivers
B. Capital Requirements and Use of Funds
C. Key Assumptions & Forecasts
X. Appendix
